Oxfam Emergency Challenge
A brand new event created by Oxfam GB to engage the more adventurous supporter.
In a round the clock race, based on a post-disaster, emergency response situation, teams of 4 are pitted against each other to complete physical, mental, and strategic tasks based on Oxfam's own experience in the field.
We supported Oxfam to build communications designed to reach the kind of audience who like a challenge that will stretch them to their limits.
We created messaging, content, and design applications that would resonate with potential participants.