Mile End Climbing Wall
In partnership with Isaac Parker Creative Services we created the new identity for Mile End Climbing Wall, an iconic climbing venue and community in London's East End.
With highly evolved climbing facilities and courses, 'Mile End' also promotes personal development for young people through challenging physical activity. Notions of action and vitality, as well as the strong community ethic associated with climbers were important qualities to convey in the identity.
The result is an almost 'tribal' mark that is easily applicable to the centre's infrastructure and events.